How to Start an Essential Oils Business From Home
Sixty-nine percent of all entrepreneurs start their businesses from home, according to Small Business Trends. And whether they’re offering consulting services, marketing their wares online or selling directly to businesses, they all had to get started somehow. If you’re interested in selling essential oils from home, here are some benefits, initial steps and marketing methods you can use to start and build your business.
The benefits of owning a home-based essential oils business are twofold. For starters, you’ll be selling a product that naturally improves the aromas of people’s homes and offices without the harmful chemicals. The oils also enhance the youthfulness and health of the user’s skin and her overall health and well-being. From the business-building side, some essential oils companies permit you to earn commissions off of reps that you introduce to the business opportunity. This enables you to earn a residual income from purchases other than your direct customers.
In addition, there are a number of key benefits of working at home, including a flexible schedule, more time with your family and a quieter, less stressful environment, according to Forbes. You also save time and money from a daily commute to the office.
The first step in getting started is to find a distributor that sells essential oils–preferably one that’s already in the business and has a marketing system in place. Search online for these types of businesses. Read through some of their websites and the testimonials of business owners, and then choose the company that best meets your needs. Most companies have starter kits of products that you can order for a nominal fee. You’ll use these as samples when marketing your essential oils. In addition, learn as much as you can about how others run their businesses. Select the marketing method(s) that best suit your personality.
Promotion Methods and Tools
There are a number of ways to market your essential oils. You can book home parties with people and sell them. You can also go door-to-door or distribute catalogs at businesses or doctors’ offices. This enables customers or patients of those establishments to order. The more catalogs you distribute, the more you’ll make. Also, create a website or use a self-replicating one that your distributor provides. Write a newsletter that teaches people about essential oils. Create a lead capture page so people can opt-in and receive the newsletter. This will help you build a mailing list to send brochures for future orders. These back-end or continual orders over time will help sustain and grow your business. Other ways to market include using social media such as Facebook and Twitter.
Working from home has many great benefits and with the desire for a better lifestyle, starting your own business in the essential oils industry might not be a bad way to go. It is inexpensive and can create new friendships and bonds as well. If you want to be closer to your children or have a flexible schedule, this is the business for you.
featured image credit: pexles.com
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