In today’s business world it’s all about capturing the attention of potential customers and persuading them to check out your offer. Nowadays, companies operate online and their websites are the core of their business. Needless to say, visual representation and design have become essential for every business aspect ranging from marketing campaigns and promotions to web design itself.

It has also become evident that, aside from functionality and performance, a good visual design is appealing to customers and they’d rather browse websites that have stunning visuals than those that don’t. It’s safe to say that a web design is a marketing tool on its own. That’s why more businesses are investing in a good web design, in order to truly capture their customer’s interest and make them stay on their websites as long as possible. Here are a few ways in which a good web design is helping your marketing efforts.

Improves click-through rate (CTR)

Your marketing efforts have a purpose of leading potential customers back to your website. But once the visitors are there it’s up to your web design and sales pitch to help them convert. It’s important to remember that the better the web design, the greater the likelihood that the visitors will perform the desired action and eventually make a purchasing decision. That’s why you need a good web design that will contain the appropriate call to action buttons (CTA) in the right place, which will improve the CTR.

Make sure you showcase all the benefits to your customers in a clear and persuasive way, such as 40% off for subscribers for example. Also, implement visuals that will complement your CTA buttons and encourage visitors to explore further. In addition, you’ll have to implement a proper visual hierarchy, such as imagery, font sizes and typography that will help visitors focus on the information you want them to notice.

Improves sign-ups

A compelling web design persuades visitors to sign up to your website. However, you need to design an attractive enough invite via your marketing campaigns to get people interested. Moreover, when you’re entering a new market, you need to connect with the local audience. The best way to do that is to get help from someone who’s familiar with them. For instance, if you’re targeting the market in Australia, you might want to check in with an advertising agency from Sydney to help you with your promotion.  

Make sure your invites are exclusive and include your web design into the promotion. Also, you need to optimize your landing pages accordingly, such as minimizing the information required, because fewer form fields improve chances of people actually signing up. That way, when your visitors take the invite and land on your website, they’ll feel compelled to sign up.

Helps generate more leads

Did you know that 94% of visitors judge a website based on their first impression? In addition, it only takes 50 milliseconds for a person to form a first impression of your website based on its design. That’s why a good web design always has captivating visuals that complement the message businesses are trying to communicate to the visitors, in order to help them convert.

Moreover, having a clear hierarchy that helps visitors navigate the website and identify clear CTA’s is also a part of a good web design. You can also add in-depth guides that will explain to visitors how your products and services can solve their issues and offer discounts to make the offers more interesting. Also, don’t try to overwhelm your visitors with too much information. Instead, be precise and clear about your message and show your visitors how they can benefit from your offers.

Builds social proof

Social proof helps you build support and dependence with your target audience. Also, having social proof gives more confidence to your first time visitors, while likes and follows help create more publicity in the world of social media. Having social network buttons helps customers who like your web design to easily share content and further promote you via word-of-mouth recommendations.

However, having more isn’t necessarily good for your web design. Instead, have share buttons for networks your target audience is most active on and networks that you’re active on as well. Also, customize the share button so that they don’t take away the attention from your CTA’s.

Having a good web design is essential to your business success. Your website’s design doesn’t just help boost your marketing efforts, it’s a marketing tool that fits right in with the others in your marketing arsenal. By promoting your web design alongside other marketing strategies, you’ll be able to easily pique the interest of your target audience.

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Nate Vickery is a business consultant mostly focused on trends and technology regarding small business and startup marketing. He is the executive editor a Bizzmark Blog, and a writer on many other online publications.

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