As we all know the customer is regarded as King of any Business. So, the success and failure of a business depends on its customers. Therefore, making customer satisfaction a priority is extremely important for business success.
Regardless of how good your product or service is, if no one knows about it or is willing to spend money on it, then you will go out of business sooner than later. The same is the case with the Taxi Business. Top giant players like Uber and Ola exist in the market and their competition often makes attracting customers difficult.
A lot of taxi businesses fail because customers are unaware of their existence – not because they are not interested or in need of their services.
We’ve put together the top 5 unique tips to attract more customers to your business!
Online Presence and Promotion
In this digital arena, the first and foremost tip to attract customers is to promote your business online. Today, the internet is the most popular source for finding businesses. Therefore, you need to have an online presence and allocate spend on online promotion. This is where software comes in! One of the most crucial elements of a taxi business is having a taxi booking app. People like Uber and similar businesses because they can quickly book a ride with their phone.
While investing in an app is important, how you promote that app is equally critical. It’s wise to consider running promotions through social media. Running paid ads through Facebook and Instagram is a great place to start and a fantastic way to increase brand awareness.
Think from the Customer’s Point of View
Giant taxi companies are successful because they’ve learned the importance of focusing on customer satisfaction, rather than just themselves and increasing profit. The best way to truly ensure customer success is to try and think like one of your customers.
Ask yourself how your customers would feel about the process they have to go through in order to book with your taxi business. Do they have to call? Are you online? Or do you have a user-friendly app that is streamlined and easy to navigate? Taxis are meant to provide convenience to their customers. To ensure satisfaction, make sure the process of booking a taxi provides convenience from start to finish.
Taxi Business Software/Application
For taxi businesses to stand out against their competition successfully, they need to invest in software that will help them grow! Believe it or not, there is software made specifically for taxi businesses.
An app can connect you to your customers better than an online website or a social media page would. Applications allow you to seamlessly handle business, assist customers, gather feedback, and so much more.
Decide what features you want in your app, consider how you can customize its features to align with your business culture, and then find the right software company that can make the idea come to life.
Referral Marketing
Referrals are by far the strongest marketing in today’s society. Whether by word-of-mouth, online reviews, your app, social media pages, or online website/listing, make sure you are collecting reviews and feedback! Not only will these reviews give you an idea as to how you can improve your business, but they will help increase the likelihood of you being found online and ultimately growing your business.
Public Relations and Media
Traditional Marketing forms can still help you expand your customer base. Consider running commercial ads locally or on apps such as Hulu.
Public relations are equally important. Consider supporting the local marathon and having your logo on the back of the t-shirts or get involved with other local businesses and see how you can support each other. For example, if there is a local restaurant or bar, strike up a relation and offer to suggest their business to everyone who uses your taxi businesses and asks for local recommendations. They, in return, would refer your business to anyone leaving their vicinity and in need of transportation.
Conclusion
You can grow your taxi business by increasing your online presence, investing in a user-friendly app, making sure you are gathering reviews, and through local advertising and public relations. Keep in mind when tackling these areas of advertising, that customer satisfaction is crucial to your growth.
Mushahid Khatri is a Chief Executive Officer of Yelowsoft which is one of the leading taxi dispatch software. He believes in sharing his strong knowledge base with leaned concentration on entrepreneurship and business.
