Build a Stronger Brand
Implementing strategies to improve your branding/image will allow you to improve the look of your company over time regardless of the product or service that you offer. These tips can help your company build a stronger brand and they could be deployed at any time no matter how big or small your budget is. Several companies have benefitted from these tips, and you might prefer to make a change to give your customers, or potential customers, a new look.
Host Events
You could host events throughout the year that bring your customers in contact with your brand. You could have activities for your customers, and you must create an event that they will enjoy. You could use a number of different venues to host these events, and you will notice that people will begin to look forward to your events.
If your events are fun and engaging, pretty soon they will begin to ask you when you are hosting a new event. Be sure to learn what your customers like most as you create and host these events.
Branded Merchandise
Branded merchandise is an important part of your overall strategy, and you must create branded merchandise that people would enjoy wearing like these cool custom branded Monterey Premier and Quiroz.co hats.
Polo shirts, bags, and accessories make your brand look that much better, and you could create a whole division of your business that is devoted to these products. You could create a logo or jacquard that you might put on all your products, and you might find that your customers are happy to buy these products or pick them up at special events.
Radio Commercials
Radio commercials are among the most impactful things that you can run as a part of your marketing strategy. You can have the radio running several times an hour, and you might partner with many radio stations in your area.
You could begin to use radio commercials as a way to appeal to people who sit in their cars every day, and they get to know the name of your company because they have heard it so many times on the radio.
Videos
Videos are an important part of your marketing plan because they can be posted anywhere that you want at any time such as your website and social media accounts. Make sure you make your videos as professional as possible. Consider working with a video production company when you do not have the skills yourself.
Social Media Accounts
Social media accounts could be started for every platform, and you must use the social media platforms to talk to the audiences that use them regularly. There are a great many companies that will hire someone to speak to their social media audiences.
You can reach different demographics depending on which social media platform you use. You might have one person do all this work, or you could ask different people to handle the platforms they are most comfortable with. Social media makes your company appear to be more human, and you could end up having viral interactions that reach new audiences.
Contests
Contests for your company are helpful to all the people that you work with because they can get excited about winning something through your company by merely following you or being a part of your current marketing campaign. You might want to start a new contest every month, or you could do contests that are set around your primary product.
These people will come back every month because they want to be a part of your contest, win something, and usually share your contest with their friends. This is all free marketing that costs very little on your end.
Partnerships
You could become partners with a company that will sell your products or post your marketing, and they will work with you on contests, events, and rewards that you might want to be a part of. You could have the partner set up something that will make your company look good on their end, and you could work with a partner who even posts ads on their website.
You want to have partners who are not in the same industry as you, and you want to have partners that seem to dovetail with the things that you already want to do.
Celebrity Involvement
Celebrity involvement can have a big impact when it comes to boosting your credibility. Having a place where visitors can see a celebrity carrying your products or services can significantly expand your brand image.
For instance, Oroton showcased Meghan Markle bag to boost their brand value, and you might have a brand ambassador who will do much of the work for you. The star who gets involved with your brand could become the face of your company, and you could have a lovely working relationship for many years.
Consistency
You must be consistent in the strategies that you use. Rolling out all nine of these strategies at once only works if you work with the same strategy every day. Your customers get used to what you are doing, and they let you know what they like and dislike. You could find partners who will sign multi-year deals with you to create the best marketing experience, and you can make sure that you are consistent on all levels.
In Closing
The people who are building new marketing strategies for their brands will find that they can make the right decisions regardless of where they begin. You might start with something small like a new contest, or you could use big things like the events that you are hosting on behalf of your clients. Each further step gives your company a better and brighter image.
Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.
