Implementing an email newsletter strategy is a great way to build relationships with your customers, as you can send them helpful articles, offers, and discounts via email. It’s a fact that having an opt-in form on your website is a great way to get subscribers but to increase email opt-in form sign-ups, you also need to encourage them to use the form.
Here are some practical ways to increase your website visitors’ likelihood to sign up for your email marketing campaigns.
How to Make Your Email Opt-in Form Stand Out
Studies have shown that approximately 54% of visitors spend fewer than 15 seconds on a website. In order to increase opt-in form subscribers, you’ll need to make your email opt-in stand out as quickly as possible with a beautiful opt-in form that easily grabs the attention of your visitors.
Make Your Form Easy to Find & See
Is the opt-in form easy for your visitor to see? Most subscribers sign up because they were intentionally looking for the sign-up form or accidentally came across it while visiting the site. In most cases, it is the latter.
While many people claim to be annoyed by pop-ups and sign-up forms, the reality is a majority of subscribers sign up via pop-up forms. When it comes to web forms, the easier your forms are to see; the more likely your visitors are to stay on your website.
Make Your Email Opt-in Easy to Use
Website visitors don’t like to sign up via a complex or unclear form. When you design a sign-up form, keep the focus on the main benefit and make it easy for visitors to understand.
While it is great to collect as much info as possible for marketing research purposes, most people prefer to fill out as few fields as possible. The easier your forms are to use, the more likely your visitors are to fill it out.
Make the Subscriber Opt-in Form Visually Attractive
Most website visitors have been trained to be visual viewers. Unfortunately, when most non-designers see the word “form,” they picture a few rows of empty text fields and a button that says “Subscribe.” The opt-in form needs to be visually attractive, strategically placed, and engaging to the visitor.
You don’t need to be a designer to create an eye-catching form. If you’re on WordPress, you may use a free plugin like Optin Forms or use a premium plugin like Bloom by Elegant Themes which works great with Divi and is included for free with your Elegant Themes Membership.
It also comes free with your Monterey Premier Monthly Hosting & Maintenance package if you are signed up.
Use Engaging Copy in Your Email Subscriber Form
Does your copy convey a clear and attention-grabbing message? People are so pressed for time nowadays that they find themselves overwhelmed by their responsibilities. It seems like there is always something more to do, with less and less time to do it.
So if you expect someone to give you a few minutes of their time for each newsletter you send, you need to understand what your visitors are coming to your site for. Think back to your conversations, emails, and frequently asked questions, and develop a general list of your customers’ needs.
“Tell people what ‘it’ is — a technique, a secret, a tip, a trick, or a guide — and then tell them exactly what it will do for them!” – Felicia Spahr, Use this Hollywood Secret to Write Addicting Opt-In Copy
Make Sure Your Opt-in Form Offers Value or an Incentive to Subscribe
Smart business owners and bloggers entice visitors to subscribe to their email lists, usually offering a gift or special deal. It is a great way for new customers to learn about new products and services.
But as people get busier and are bombarded with more and more content every day, if you don’t capture their attention in the first couple of seconds, you’ve lost them. An obvious but effective way to encourage new subscribers is to give them something of value in exchange for their email address.
Gift ideas are usually one of the biggest challenges for most people because they struggle to find something that will resonate with their subscribers. A good gift idea should help build rapport with your audience and make them want to become fans of your brand and subscribe to your channel.
Here are a few creative ways to incentivize your email opt-in form.
Create an eBook: You want to create an eBook that captures your expertise and provides value to the subscriber. Your eBook should highlight what sets you apart from other experts in your field. The ebook should offer a clear path to the services you offer and introduce readers to your products or services. You can see this is the route we took for one of our Monterey Premier lead-gen email opt-in campaigns.
Create an email course: An email course is an incredible way to encourage people to sign up for emails. You can send your subscribers information in a series of emails that they can digest in their own time. It’s one of the most popular forms of content on the web.
Run recurring webinars: Webinars can be a great way to attract new business. Not only do they provide an avenue for customers to interact with your company, but they also serve to reinforce what your company does, giving potential clients a reason to stay.
Offer a discount on a product or service: Offering a discount on your product or service is a great way to get people interested in what you do and make them more likely to engage with you. It’s also an effective way to get them to convert into customers or clients.
Offer a free trial membership: A free trial is often seen as an important part of an online marketing strategy. It’s the opportunity for your audience to experience your expertise. If they like what they see they’ll want to learn more about you and perhaps become a paying customer.
Create a quick video for your audience: Use a webcam to record yourself while giving a presentation, demonstration, or interview on your industry and offer a few tricks and ideas and share a few stories that will relate to your audience. This can be very powerful as it adds a human touch to your content and helps your audience relate to you.
[bctt tweet=”You can have the best content in the world, but if you don’t have a good opt-in form strategy, you will have a hard time getting new subscribers. – Geno Quiroz” username=”geno@montereypremier”]
You can have the best content in the world, but if you don’t have a good opt-in form strategy, you will have a hard time getting new subscribers. You don’t need to spend a lot of money on expensive marketing tools. If you’re a beginner, it’s best to stick with the basics.
I hope this article encourages you to look at your opt-in form and make changes that will significantly impact your lead generation campaigns.
Do you have any tips or suggestions that you think should be added to the article? Be sure to leave a comment below, and your quote might make it into this (or a future) post.
Geno is the Owner/Creative Director at Monterey Premier, a web design agency that specializes in Divi and is based out of Monterey, Ca. He is a Divi expert and is known for his Divi tutorials & tips on Quiroz.co and is an excellent source of knowledge for anything related to Divi. Geno is also a Canva expert and helps other Canva users with his tutorials and tips here on the Monterey Premier blog. He has been designing websites since 1996 and enjoys all things design, traveling, hanging out with friends, encouraging other believers, and experimenting with new technologies.