10+ years back, you may have found yourself visiting a cyber cafe regularly. Back then, you may not have had access to high-speed internet, or even a computer, therefore cyber cafes may have been your only option if you needed information for an assignment or work, to chat with a distant relative, or even to just surf the web! 10 years down the line, things have changed extensively, and now, you can use your phone to find any information you may need.
The use of the mobile device has for the most part completely replaced cybercafes and the majority of desktop searches. Your target audience can access anything in seconds from their mobile device, be it finding the nearest pizza outlet or booking a cab from their current location. A majority of searches done today on mobile devices are location-related. People are consistently searching for services and products that are near and local to them.
Did you know the fact that 88% of the users who do local search visit or call the store within that day? On top of that, it is estimated that by 2021, $1.4 trillion local sales will be influenced by MOBILE DEVICES!
That’s why it is necessary to improve your mobile marketing strategies as they relate to local SEO (Search Engine Optimization). By implementing a few key points, you will find your brand or your business topping the search results in no time. And ultimately see an increase in your company’s sales.
We have curated 4 ways to boost your mobile marketing efforts through local SEO.
Google follows different algorithms to deliver the most valuable content based on a user’s queries. The computerized system of Google does this by looking for specific keywords based on what a person has searched. Therefore, if you are marketing to a specific location, you need to incorporate local keywords in your content and on your website and phrase them in the way that your target audience would.
For example, if you sell party and event decorations, people searching for your product or services may search “party rentals near me” or “party rentals in Los Angeles”. Therefore, on your website, you could write “the largest party rental business in Los Angeles”.
Your website should also include local keywords in the meta tags (headers/titles) and in the meta description. As well, you should localize your Schema Markup on the website. Schema Markup is a code that structures data on your website and gives out the searched content to the users in a locally well-defined manner.
One thing to note as well, you should ensure that you have an excellent mobile-friendly website. Even if people find your website due to local keywords, if your website is awkward and hard to navigate, the chances that people will leave your website are very high.
Local Link Building
Link building is an excellent way to improve your local SEO. If there are businesses you directly work with or admire, you can ask that they include a link to your website or a piece of your content in a piece of their content. As an exchange, you can offer to link to their site in your own content. Having people link to your site, and including outbound links in your own content, are both ways to improve your SEO efforts.
You should adapt your content to your target audience. In order to do that, you need to know what your target audience likes, dislikes, and what they are searching for as it relates to your business. The best way to get an understanding of what your target audience is looking for is to do research and build out your buyer persona.
There are a couple of different ways to research your buyer persona. A simple place to start is to analyze your audience through Facebook’s Audience Insights, which provides the demographics of your area. You can also conduct interviews with your current or past customers to get an understanding of who they are and what they were thinking before they purchased from you.
You can also take a look at Google Analytics and look at the keywords people are currently searching for that lead them to your website. If there are keywords that seem to bring more traffic to your site than others, you should include these keywords where applicable on your website and in your content.
You have to remember that Local SEO is not only about your ideas and information, but it comes in various forms. To boost your mobile marketing efforts further, even pursue the following ideas:
- Keep a check on the latest happenings in the area, so that you can add that in your writing
- Write on the history or common FAQs as they relate to location
- Write reviews about new restaurants, attractions, or even the local play!
There are a couple of steps that you can take to boost your mobile marketing efforts and ensure that your website is at the top of search results:
- Optimize your Google My Business listing. Ensure that your listing has all the correct company information.
- Add all addresses, phone numbers, names, etc in the local directories available like Yelp, Foursquare, and Yellow Pages.
- Consider a platform like Yext to ensure that your listings, even the ones that you did not know existed, have accurate and identical information.
Your target audience is more than likely using their mobile device to search for your products or services. Follow these few tips to ensure that your local SEO marketing efforts are on the right track!
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