In this article, I would like to discuss how shorter emails can give you a competitive advantage in your recipient’s inbox.
As you know, spam can be one of the most intrusive and annoying side-effects of mail, email, and phones. And it seems like those spam emails just keep getting worse and worse.
Why Send Marketing Emails?
There are several reasons why staying front and center with your clients via and regular marketing email “touches” are crucial in building trust and awareness with your client. In fact, there are thousands of articles out there on email marketing for the simple reason that it works.
By the way, if you are not collecting emails on your website for this very reason, you should check out my article on increasing your email opt-in form sign-ups.
Emails come in all shapes and sizes, and one size is not necessarily better than the other. Still, in this post, I will be looking at why a shorter email (under 300 words) can be very advantageous to your email marketing engagement rates.
Here are a few tips to help you improve on your marketing email strategies.
Capture Their Attention
A shorter email will always get attention because readers can see that it will not take them very long to read. If a wall of text puts them off, they’ll close the email.
An email of around 300 words can be consumed in about two and a half minutes, making it easy to read at any time, whether they’re at their desk, sitting in a coffee shop, or on the move.
If you have a longer email, you can include a little bit of everything. But when writing a short email, you must stick to a single topic and include a clear call to action. It forces you to stay focused on one point and makes it easier for people to act on what you’re saying.
Respect Your Client’s Time
People are just as busy as you are, and they are probably getting as many emails as you are. Let your reader know that by making their emails short, they’ll be able to stand out against the other emails competing for their attention in their inbox.
Create a Series
If you have a lot to say on a particular topic or multiple elements, you can keep your emails short by creating an email series. An email series is a perfect way to have topics that follow each other and continue to deliver more value to the recipients.
Expound on The Topic in A Blog Article
One of the best things you can do is utilize your blog to expound on topics with a lot of ground to cover. Then, when you send out that short email, you can point them back to the article to learn more about the topic or one that is related.
Marketing emails come in all shapes and sizes and there is no no right or wrong length. The fact is, people’s attention spans have changed over the years and that is why we need to adapt. You should always respect your reader’s inbox when it comes to marketing emails.
So, keeping those marketing emails short, succinct, and full of value, will go a long way to helping you grow your client relationships and your own brand authority.
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