In this quick tip, I talk about why knowing what a client dislikes, is as important as what they do like.
Geno Quiroz serves on the Marketing & Technology team at IPX1031, a Fidelity National Financial company and a national leader in 1031 tax-deferred exchange services. In his current role, Geno focuses on website architecture, design, development, SEO/AIO, and digital marketing strategy. His work helps strengthen the company’s digital presence, improve user experience, and ensure that IPX1031’s online platforms effectively support client engagement and long-term growth.
Concurrently, Geno continues to lead Monterey Premier, the web design and strategic consulting firm he founded in 2015. Through Monterey Premier, he partners with entrepreneurs, nonprofits, and growing organizations to design high-performance websites, refine digital sales funnels, and implement conversion-focused strategies.
His hands-on experience building and scaling a client-facing agency has provided him with a real-world understanding of growth strategy, brand positioning, and the operational realities of business ownership — experience that now directly informs and strengthens his work in enterprise marketing technology.
