We’re sure you’ve heard it time and time again – your website needs content. You hear it so often because it’s true! Content and a blog are one of the most important things for your website and brand, not only because it establishes the voice of your brand, but because it is great for Search Engine Optimization (SEO). Without SEO, it’s very hard for your company to get good Google rankings, and good Google rankings can ultimately help your brand generate a reputation and business. So when it comes down to your blog content, what are some of the reasons you need it anyways? Continue reading to find out…
A blog brings your brand to life.
What good is your brand if you can’t wait interact with your consumers and customers? Having a blog does just that – it humanizes your company and allows you to speak to those on the other side. If gives your company a chance to reach out and put it’s name in the community and communicate with your followers and supporters.
Establishes your personality and your voice.
This goes hand-in-hand with bringing your brand to life. Having a blog also give your company the opportunity to have a voice. Having a blog allows your company to have a say on certain topics and establishes a voice. Having a voice helps you attract your target market. Are you looking to attract young professionals, or retirees?
It allows you to position yourself as an authority in your industry.
Sharing your knowledge, experience and expertise relevant to your industry in quality blog content will show current and potential clients that you know what you are talking about and they are more likely to do business with you than go to a competitor as they see you as more of an expert in that field. Ultimately, this will grow your traffic which can ultimately lead you to more business.
Content is king.
In case you didn’t know, content is really important (we assume you know that already, if you’re reading this article)! The most important reason to have a blog on your website is Search Engine Optimisation (SEO). In order to win the Google game, it’s essential to have quality, fresh and regularly updated content to ensure high rankings in a Google search.
Generate more leads.
Ultimately, you want to generate more business and will do whatever it takes to accomplish that. Having regularly updated and high quality content will place your website higher in the Google rankings, which will generate more readership, which will potential help you generate more business.
We hope this article helped you understand the power of blogging and content! Also be sure to check out this great infographic by Mark Schaefer: “10 Maxims of Successful Blogging”
Feel free to reach out to us with any questions about starting a blog on your website today! Happy blogging!
Photo Credit: Deposit Photos
A Florida native filled with charm, a sense of humor, style, and a passion for writing, Dana Damato is a talented journalist covering all things entertainment, fashion, food, travel, and lifestyle. Dana first realized her dreams of becoming a writer at age ten and wrote her first book at the age of 12. With a growing passion for writing, Dana knew from then on that being a writer is what she needed to do as a career.
