If you want to boost your website’s conversion rate, consider improving its design. And we are not just talking about aesthetics here. We are also talking about how easy it will be for your visitors to navigate through your website.
This is where UX design comes in. And to understand what it is, you should know first what’s the deal with user experience (UX).
What is User Experience or UX?
When talking about web design, one thing that will often pop up in the conversation is user experience, but what exactly?
UX is any interaction that a user or target audience has with your product or service. In your case, it would be your website.
UX design is the process of creating a design that is pleasant and easy to use for your target audience. UX designers like Michelle Dipp will help guide you to change your web design based on your users’ behavior and preferences. They also apply these changes to your website.
Now that you know what UX is, here is how a few web design changes and improvements can help boost your site’s conversion rate.
Make the Design Responsive
When designing a website, you shouldn’t only consider how your website looks and functions on desktops. It would help to remember that people could access your website on different gadgets.
Some people use their phones to access your website, and some use tablets. To ensure that you aren’t leaving out a section of your audience behind, make your website design mobile-friendly and responsive.
When you create a mobile-friendly website, you’re allowing people on the go to view your content at their convenience.
Ensure Navigation is Easy to Use
If you want your site visitors to stay longer, you should look into your website’s ease-of-use elements.
Keep in mind that web navigation is crucial in UX design. You want to make sure that any person on your site can get to wherever they need to go on your site. Otherwise, they’ll likely exit your website if they cannot get the information they need.
You can make it easier for your web visitors to use your site by ensuring that your website navigation is easy to use. Make your site navigation obvious and name them.
Aside from your navigation menu, please pay attention to your internal linking as well. This includes ensuring that every link leads to where it says it does.
Colour-Oriented Design
The color scheme of your website is more than just a way to make your site look pleasing to the eye. There are also particular approaches that you can take to your site’s color scheme to influence how web visitors interact with your website.
Use the correct application of color to make people perform the actions you want them to take or go to the places you want them to go.
Follow the Rule of Thirds
The Rule of Thirds is a foundational design principle that any web designer and UX designer should know about. It helps dictate the best placement of your web content to ensure that it gets the most views and interactions that it can get from users.
Improve Site Speed
Site speed is becoming increasingly vital in helping websites improve their conversion rate. Since people expect sites to load as fast as possible, those that are even a millisecond too long might find their bounce rate increasing. Therefore, you should apply design principles that won’t affect your site loading speed.
Final Thoughts
UX web design allows you to provide a pleasant experience to your site visitors. As a result, they are likely to continue whatever it is that they need to do.
If you’re thinking of redesigning your site, make sure that you take UX design into account. This is to give your site the best chances that it can have to have more converting visitors.
Featured Image: unsplash.com
