Entrepreneurs notice a significant increase in sales when they launch their advertisement campaigns on popular pay-per-click platforms like Google AdWords. With this advertising model, these owners can attract many online users who show interest in their products or services.
If the proprietors are successfully encouraging this potential customer to make purchases, they can see an increase in revenues. Over time, they will be able to gain a competitive edge over other businesses in the market.
Nevertheless, experts say business owners need to be aware that launching a pay-per-click (PPC) campaign is not cheap. Otherwise, the owners could end up spending more money than they need to.
How can entrepreneurs save money on their pay-per-click advertisement campaigns?
PPC specialists say most business owners think twice before using a PPC platform to launch their advertisement campaigns. Nevertheless, there are ways in which the proprietors can save money on their pay-per-click advertisements. The entrepreneurs just need to keep in mind the following seven tips:
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Right Keyword Selection
Entrepreneurs need to understand that resorting to broad keyword matching can ruin their advertisement campaigns on a PPC platform like Google AdWords. These owners should insert exact phrases their targeted audience are likely to use to search for their products.
Only then can these proprietors expect an immediate response from such potential customers in the form of clicks. Otherwise, the owners will not get a significant increase in sales as they are attracting irrelevant online traffic. In the process, the proprietors will be wasting a lot of money which they can easily avoid. Using Google Keyword Planner ensures these entrepreneurs do not make such a mistake.
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Adjust Geo-Targeting Settings Prior to Launching a Campaign
Entrepreneurs need to adjust the geo-targeting settings on the PPC platform they use before launching an advertisement campaign. Otherwise, these owners are going to have a difficult time attracting the attention of the right targeted audience.
For instance, the proprietors may conduct their commercial operations throughout America and have a large customer base in the country. In such a case, it makes no sense for them to launch an advertising campaign that targets online users in Australia. Taking such a step is simply a waste of these owners’ valuable time and money. They will not see any increase in online sales and revenue.
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Using Negative Keywords to Boost CTR
Entrepreneurs are probably unaware that negative keywords can boost their advertisement campaign’s click-through rate on PPC platforms like Google AdWords. They should make a complete list of such phrases and enter them in Google AdWords. When online users type in such phrases in the query bar, Google automatically blocks the display of their campaigns.
This helps successfully filter out irrelevant online traffic to proprietors’ business websites. It ensures that the owners can reach out to their targeted audience with minimum effort and costs. At the end of the day, these are the online users who are going to buy their products and services.
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Focusing on Landing Page Optimization
Entrepreneurs should pay attention to landing page optimization when formulating an advertisement campaign on a PPC platform. Taking such a step can enable these owners to generate a lot of organic traffic to their business websites. This can result in an increase in conversions and sales. Online marketing experts say there are several ways proprietors can optimize their websites’ landing pages when using a PPC platform.
Nevertheless, many owners find that this task is beyond their abilities. In such a case, they should not hesitate to call qualified professionals specializing in providing affordable PPC management service to businesses. These experts can help them come to overcome this difficulty.
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Adjusting Target Settings to Ensure Campaigns Are Visible on Smartphones
Most business owners are aware that internet users frequently use their smartphones to conduct online searches rather than their desktops. Many of these users even purchase the products and services they need with such devices. Entrepreneurs should keep this fact in mind while launching an advertisement campaign on a pay-per-click platform like Google AdWords.
Accordingly, these proprietors should adjust the targeting settings on this platform for the convenience of such online shoppers. This ensures the buyers can browse through their campaigns and make purchases while on the move without any hassle. In doing so, owners will notice an increase in click-through rate.
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Analyzing Quality Scores
Search engines like Google often evaluate the performance of relevant keywords business owners include in their PPC advertisement campaigns. Then the search engine allocates grades to such phrases ranging from 1 to 10.
The entrepreneurs soon find out that campaigns with keywords having high scores secure better positions on search engine result pages. The feedback can be vital to proprietors who want to attract more online users to their products and services. Accordingly, they can modify their advertisement campaigns to include such keywords. This helps them to generate more online traffic to their business websites over time.
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Fixing Ad Schedules
Entrepreneurs may be aware that their customers are an active online presence at certain hours of any working day. These proprietors obviously want to display their advertisement campaigns on a suitable PPC platform during such time. Only then can these owners attract attention to their targeted audience and expect an increase in organic traffic.
If the proprietors are using Google AdWords, they can select the schedule details from the relevant drop-down menu. The owners can then choose which days of the week and hours they want their campaigns to be shown. This ensures their advertisement campaigns get maximum online coverage on search engines like Google.
Final Thoughts
Entrepreneurs can save money and boost their sales figures by launching their advertisement campaigns on PPC platforms like Google AdWords. In doing so, the owners need to ensure they use the right keywords and monitor the phrases’ quality scores. Moreover, they should fix their advertisement schedules for the convenience of their online users and optimize their landing pages. Above all, such campaigns should be compatible with smartphones to generate maximum online traffic to their websites.
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