What Business Managers Need to Know About Website Operation
The internet has grown to become an essential component of any business. Any organization, irrespective of size or industry, needs an online presence. The first steps for many companies, new and old, is creating a website. However, to many small business owners/managers, running a website can be frustrating, and understandably so. Not every entrepreneur or business manager out there is tech savvy or knows how to navigate everything from online advertising and promotion to site design. All they know is that they want the business to succeed and they need a website to make this happen.
Your business website needs content changes, software updates, and other types of maintenance necessary to keep it operational. As a business owner/manager, you are ultimately responsible for the management of the company website and what purpose it serves. On many occasions, these individuals lack the technical know-how for effective management of a website and require assistance. Here are a few tips to help business owners/managers create and maintain an operational website for their businesses.
Building the Website
Having a comprehensive, professional website is required for most businesses these days. To create a good website, you need to be prepared. Have a plan. Establish a clear goal. What are you hoping to achieve with the site? Every website serves a different purpose — do you want just to provide information or use the site as a portal to sell products? Are you trying to advertise and get your name out, or do you just want basic contact information ready to see? Failing to have clear goals reduces the value of the site.
Have Content Ready
Before you even build the website, get content. The best way to do this is writing your own. You are the owner; you know the type of content you want to provide for your customers. Even if you might hire someone to edit or polish the content, it’s important to have a basic message you want the business to communicate to potential clients and customers.
Unless you have some decent web development/design skills, you might need to hire professionals to perform these tasks for you. Visit as many sites as you can and find the most impressive designs. Then get in touch with the specific designers. If you already have an idea of what you want, these professionals will be able to make it happen and you won’t have to worry about every little detail.
Managing Your Website
If you don’t have the slightest clue on how to effectively manage or operate a website, you should probably hire a website manager. If you don’t want to do that, then consider improving your IT and online marketing skills. Getting a degree in business management wouldn’t hurt and you’ll learn lots of new skills needed in any industry today.
Make sure if you are including industry news, a newsletter, or a blog you keep it updated with new content. This could be something you create once a week or once a month. Decide what’s best for you, and come up with a plan for where you’ll get the content. Whether it’s created in-house or outsourced.
Make Your Presence Known
Keep in mind that the purpose of a website is to attract new customers and keep existing ones coming back. You’ll need to do some basic online advertising and you can outsource this as well. Professionals will be able to show you how to build up your name brand and get noticed on search engines. It’s all about how you want to present yourself to the online world.
featured image credit: bigstockphotos.com
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