There are two types of social: paid and organic. Typically, the main question that comes to mind regarding social is, “Which of the two guarantees better success?”
At its core, social media is all about showing your brand’s human side, building trust, increasing transparency, and connecting with your target audience on a personal level. As a general rule of thumb, focus on simple, fun, and exciting content that will foster engagement and show your audience you care about them.
Adjusting your PPC strategies to follow the demands of the new normal may seem difficult. Once you determine what has to be done, you’ll realize that the focus is still the same: categorized and targeted ads, digital campaigns, social media mileage, dayparting, situation-sensitive CTAs, and using the right keywords.