Live videos have that allure that pre-recorded videos could not match. It also allows you to connect with your audience in real-time, and everything can be done in just a couple of clicks.
Thus, Facebook Live is a great way to engage with your audience, and the best thing about it is that it is free and easy to use.
So, considering the strong performance of video content, there is no reason why you should not join the revolution. Here are smart ways how you can use Facebook Live to promote your business:
Launch a Product
Use Facebook Live to give your audience a sneak peek of some of your products that are about to launch. For instance, if you have just received the shipment of your products, and it is still not available on your website, you can use Live as a way to tease your customers.
Another thing you can do is to host a Facebook Live to launch your product. Imagine doing what Apple does whenever they are releasing a new iPhone or MacBook.
At Voy Media Advertising Agency NYC, we use Facebook Live to build anticipation around a client’s upcoming product. That’s because it is something that their audience will look forward to.
You can place a link on your video to introduce excitement and even take pre-orders. Not to mention that Facebook Live also allows you to answer questions from your excited customers.
Another tip: If you are collaborating with a social media influencer, ask them to promote your live broadcast as well. That will encourage more people to join.
Gather Real-time Customer Feedback
The comment feature of Facebook Live is an excellent way to receive feedback.
Let’s say you are showing a demo of a product that you are about to launch. The comment section will give you real-time feedback so that you can gain insight and important input from your audience and potential customers.
It is an excellent way to know the preferences of your prospects as you cater to them.
Do Live Q&A
If you do not show your audience that you care, then they might leave you for your competitors.
Since most of your customers have questions, it is important that you answer them. A live Q&A session is a great way to do this.
Question and answer segments are a great way to establish trust within your customers. If you want them to trust you, then you also need to show that you care about them.
Encourage your customers to ask questions because other people might have similar questions as well. When you answer questions in front of a bigger audience, you would not have to keep repeating yourself over and over.
Hosting a live Q&A is much more effective than talking to one customer at a time.
Host Events or Webinars
Many webinar platforms are complicated, expensive even. Fortunately, through Facebook Live, you can plan and organize a webinar without having to leave the platform.
Everything, from marketing to execution, can all be done through Facebook’s tools. It is also great for events that you are hosting or attending.
Here are some of the most effective ways to maximize these events:
- Tell your audience to use the “Invite” button during the event, helping you bring as many people in your feed as possible.
- Observe emojis. It will tell you whether or not your audience is engaged with your content.
- Depending on how long your video lasts, you can then save and share your video later to get even more views.
- Advertise the event in all your social media channels before streaming.
Go Behind the Scenes
Loyal customers will always wonder what is happening behind-the-scenes with the brand that they always support and follow.
So the most important thing that your brand needs to work on is personalization ‒ or giving your audience a sense of familiarity.
A Facebook Live video detailing what your usual day in the office looks like will give your business a face (or multiple faces). This, in a sense, has a humanizing effect on your audience. Not to mention that this is a great way to showcase the effort and hard work that you put into your products or services.
Run a Giveaway or Contest
If you are hosting a promotional contest or giveaway, you can announce the winner through Facebook Live.
This is one of the best ways to get people to watch your Facebook Live because it is exciting and you are giving something back to your customers.
Make announcements on your social media channels beforehand regarding the time and the date of the contest to maximize your reach.
Do Customer Tutorials
If you own or manage a business, then chances are you are good at something.
Do you think your audience can learn something from you, based on your expertise and experience? Well, teach it to them!
A great strategy to boost the number of viewers in your live video is to provide them with something valuable. To accomplish this, you can do a tutorial of some sort, just like what you see on YouTube.
You can also help your audience know how to use a certain product while answering their queries at the same time. The dual system of both teaching and answering is sure to get you more people to watch, which potentially leads to a successful business with loyal customers.
Offer Live Customer Service
You need to elevate your customer service beyond anything that other companies offer.
If you have a particular customer that is encountering an issue, then you can address these on Facebook Live, speaking to them in real-time to resolve their issues quickly with a more personal touch.
Get Personal!
Never underestimate the power of being personable.
Show your face (or the faces behind your brand) so that people will know that you are real.
Be humorous, but make sure to stay away from taboo subjects like religion, race, and politics.
When you are utilizing personalization techniques in your Live videos, people will like you more. They will even go as far as recommending you to their own network of friends and loved ones.
Final Thoughts
It is official: Facebook Live has brought the concept of live video streaming on social media, and it is becoming a huge deal for businesses.
So, make sure that you keep on innovating your strategy to be able to get the maximum results out of the platform.
Featured image credit: unsplash.com
Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Agency based in New York. He aids businesses in effectively improving sales and conversion through the effective utilization of Facebook advertising. Voy Media is an expert in determining the best approach, coming up with a unique solution for each client.
