At the end of the day as marketers of various products and services, you need to constantly strive to improve your content and what you give to your customers with each email that you send out. After all, you need to understand that they don’t need you but you need them. Every time there is a person who unsubscribes from your list, make sure you don’t take it as a defeat and actually put in your time and effort to understand where you are going wrong and how you can improve.